To honor International Earth Day, we have prepared this year's activity report and a summary of our production and development progress. We want to see how many steps we have taken to promote environmental protection as Angeli. Have we reached our goals as a company proud of its fair production, and what lies ahead?
We understand that the fashion industry is complex and is considered one of the problematic industries in the modern world. However, people need clothes, whether they want to or have to renew their wardrobes. Therefore, we are seeking ways to meet this need with a strong commitment to innovation and the search for ecological solutions from the day our business was established, now 15 years ago.
Let's get to know our production chain a little better, our unique fabrics, and the actions and projects that Angeli promotes for fairer, environmentally-friendly production that supports preserving the planet, from collection planning to reaching the customer.
Anjaly Materials Category:
Anjaly started a process of recycling cotton textiles several seasons ago. The process is built on the desire for a product that is worn, disassembled, and reassembled into threads, fabric, and sewn back into a new garment.
Our production chain is stable, with each stage transparent and significant. It all begins with research, design, and development. From the planning phase, we move on to manufacturing in international textile factories that adhere to standards for natural and organic fabrics, fair production, and environmental friendliness.
Anjaly has been working from the outset with textile factories that produce under the international GOTS (Global Organic Textile Standard) standard for natural and organic fabrics. The GOTS standard ensures that the product meets all international standards for fair manufacturing and trade, from cotton picking to delivery to the customer's doorstep.
The next stage in the chain is bringing the fabrics to the country for local production. The decision to continue manufacturing exclusively with Israeli and local seamstresses stems from a desire to support local employment, factories, and industries that have almost disappeared.
Local production also reduces transportation costs, resulting in minimal impact and reduced use of water and fuel. This allows us to provide our final customers with high-quality, ecological, and environmentally friendly natural fabrics that meet the world's highest quality standards."
All of Angeli's labels and packaging materials are made from recycled paper, with no additional production or excess materials that end up as waste. Additionally, we are working on creating labels from the small fabric remnants, which will accompany each product, giving it uniqueness. This approach results in a high utilization of fabric and 0% use of plastic packaging materials.
Projects Launched this Year:
Ongoing Project: We took on the challenge of utilizing all fabric remnants, including offcuts from the pattern-making process. As part of our commitment to utilizing resources to the fullest, this season we started producing fabric bags for packaging our products. These include a drawstring bag made from denim remnants for underwear packaging and a drawstring bag made from cotton stripe fabric for packaging t-shirts and bodysuits.
Collaboration with the Textile Design Department at [Name of School/Institution]: We collaborated with the textile design department to collect clothing from customers for repurposing into new products. We launched a special campaign to encourage customers to return old Angeli clothing to us. The clothes you brought to us were passed on to the [Name of School/Institution] project, where a variety of experiments and research were conducted to learn how to produce packaging materials, for example, from the old clothing. This project is still ongoing and continues to be fascinating. Recycling cotton in Israel is a complex issue, as there are no factories that can handle it, so we turned to [Name of School/Institution] and initiated a joint project with the textile and chemistry departments. In the first round of work, we produced paper from t-shirts, and currently, we are in the process of further improvement and experimentation for the second round."
Utilization of Advanced Printing Technologies - Using Technologies That Generate 0% Water Waste:
Anjaly has transitioned to printing a significant portion of its fashion products using a special Israeli-developed printer (Kornit) that employs digital printing technology and eco-friendly inks without the need for water post-printing rinsing.
The results are impressive, as the eco-friendly inks are absorbed well into the natural fabrics and become an integral part of them.
Challenges We Are Trying to Improve:
Energy Consumption and Overproduction: We recognize that our relatively small-scale production has its benefits in terms of reduced energy consumption and its positive impact on the environment. However, we occasionally face issues of overproduction due to miscalculations or taking risks with products that may not resonate with our customers as we initially thought. This can result in excess inventory, which then needs to be sold through promotions and discounts.
Complex and Costly Products: Sometimes, we find ourselves dealing with products that are too complex, with each production step highly priced, such as intricate sewing, unique buttons, or specific detailing. While our desire to continuously improve and offer a unique experience with each production cycle is commendable, it can lead to attachment to certain aspects of a product that might not align with customer preferences. We aim to find a balance between maintaining the essence of our collections while being more flexible with certain details.
Addressing these challenges is essential to ensure sustainability, minimize waste, and optimize production costs.
We have plans for continued improvement and success in bridging the gap between yoga and fashion, offering unique, ecological textiles unlike any other brand in the country. We aim to promote recycled cotton into higher percentages in our products and provide our audience with uniqueness and real accumulation possibilities, the ability to accumulate more, earn more, and shop smart.
We will continue our active contribution activities, as we have done with the Neta organization, where we contributed a percentage of sales for the education of children in Africa, and our collaboration in which we planted trees for a customer who made a purchase on our website. Anjaly takes environmental responsibility not only in its production but also in generous donations, community involvement, and promoting a circular economy. We encourage donations and collaborations to advance social and ecological agendas, and in the future, we will continue to work on these channels in the hope of contributing more and making more changes.
Thank you, dear customers (both women and men), for choosing Anjaly and walking this journey with us. We hope to reach new milestones together in the coming year.